Behind The Design: Virtual Interior Design For A Catalog Shoot
This summer our Decorist online interior design team had the opportunity to work on something really exciting! We were enlisted by online furniture and accessories retailer to help with their very first , which arrived in homes just a few weeks ago.
Each of the six rooms featured in the catalog were designed virtually, by a different Decorist designer, using Decorist's online interior design services platform. What does that mean exactly? Our designers never set foot in the rooms; they created all the designs online.
Get the "behind the scenes" scoop on how the catalog came to life. And get a few decorating tips along the way too.
The Design Assignment
If you’re familiar with ATGStores.com, you know they carry a wide range of home décor brands across many styles, from classic to modern. Their assignment for our Decorist design team? Bring this range to life in a way that makes their customers say “WOW!” and also inspires them with new room décor ideas. That's right up our alley, as great design—across all styles—is what we do every day for our Decorist customers.
The Design Process
Once the house for the catalog photo shoot was selected, we worked with the ATGStores.com team to finalize the six rooms to be designed: entryway, dining room, living room, bedroom, kitchen and bathroom. Each room had a slightly different design objective, with the goal of showcasing the range of ATGStores.com product and styles.
As with every Decorist online interior design project, we matched a different Decorist designer to each room, based on their style fit. Each of the designers received the room design objectives, dimensions and room photos. Then they went to work creating two different design concepts for each room, using the Decorist online interior design platform.
To bring the process to life, here's the story of the dining room, designed by Decorist Classic Designer Audrey Dyer.
The "Before" Photo
As part of the design process, Audrey was given the below photo of the space before she began her dining room design project. Notice anything odd? Yup, its not exactly a dining room...yet. You will be amazed by how we transformed this room!
The ATGStores.com team shared these room design objectives with Audrey: "Create an intimate dining room that feels like fall, is predominantly neutral, and uses the rustic elements in the room, like the concrete fireplace. We don’t want the room to feel too modern or too traditional; we want the room to have broad appeal." Like with every Decorist online interior design project, Audrey created two initial design concepts based on these objectives.
Design Concept 1
Design Concept 2
Bringing The Design Concepts To Life
Which concept do you like best? For us, concept #1 was the winner. After some feedback from ATGStores.com, we completed the final design.
Once all six room designs were finished, the furniture and accessories were ordered. ATGStores.com led the charge on getting everything sent to the location for the shoot (a departure from our usual process, where we handle all the ordering details for our customers).
On the day of the photo shoot, we got to play the role of the Decorist customer! Not one, but two trucks arrived with all of the furniture and accessories. Our Head of Design Services Ashley Redmond was on site to help with installation, following the room layout directions provided by each designer. It was amazing to see each room come together, furniture item by furniture item, as envisioned by the Decorist designer who created the designs.
The "After" Photo
Can you believe this was the old media room? What a transformation! Even with the rustic elements—the weathered metal pendant fixture, the horn mirror and the wood table—the room feels contemporary. Can't you envision a cozy Thanksgiving dinner here?
The Final Room Designs
Ready to see the rest of the rooms? Onward!
The living room, designed by Decorist Elite Designer Alexis Robbins, is neutral but far from boring thanks to the rich layering of textures and materials, from linen to rattan to metal to acrylic to wood.
Here's to an entryway that's both eye-catching and inviting, due to the striking combination of bold art, a patterned rug and a smart console. Let's just say that our Decorist Head of Design Services Ashley Redmond knows how to make a strong first impression!
We love the urban vibe of the bedroom, designed by Decorist Classic Designer Hilary Ramsay. The gorgeous chandelier over the bed is unexpected and adds a wonderful touch of drama, doesn't it?
If there's one thing to take away from this kitchen, designed by Decorist Classic Designer Lena Harris, it's that lighting is a core decorative element. These oversized pendants are an absolute showstopper!
This bathroom, designed by Decorist Classic Designer Angela Raciti, is proof that mixing metals and finishes adds depth and sophistication to a bathroom. Don't hesitate to mix it up!
Does this get you excited to start your own design project? Let us help!
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